Consider what actually happens during a typical appraisal process. A vendor sees three agents. Two quote within a similar range, supported by recent comparable sales. The third quotes significantly higher. The vendor, understandably, leans toward the higher figure. They sign. The campaign launches. And within three weeks, the agent who won the list… Read More

I was talking to a homeowner not long ago who had just come from three independent appraisals on their Gawler home. The figures were spread across a sixty thousand dollar window. The homeowner was frustrated — and truthfully.Figures that far apart is something that happens regularly in the Gawler region — and it points directl… Read More

There is an unfortunate pattern I see too often in the Gawler region: a beautiful home that fails to sell simply because a lack of strategic negotiation.The homeowners were facing a massive price reduction, feeling that the market had suddenly dried up.When I overhauled the campaign, we never begin with a value cut;… Read More